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This is a very good question, and to answer it, business does not happen if marketing does not take place. Marketing is actually the force behind any kind of commercial enterprise.
DVDs and CDS On Demand Surface as a Trend
New business trends now include something called On Demand Production, which allows for the manufacture of CDs and DVDs on an as needed basis, eliminating the up-front costs of producing multiple titles normally associated with CD/DVD production. A cost effective and complete turnkey solution that can include packaging, fulfillment and inventory storage, On Demand Production is perfect for business people and consumers who are selling downloadable content on the Internet, such as digital books, exercize DVDs, films, music or even custom business presentations. A recent announcement by the DVD Copy Control Association (DVD CCA) as of September 19, 2007 approved a final copy-protection specification for on-demand disc burning, making this new trend of particular interest. On Demand DVD Production allows for DVD replication services, or the manufacture of CD/DVD products with zero inventory, which focuses on marketing of products, rather than storing CDs and DVDs.
Technically, CD and DVD On Demand Production technology is a system that even provides short run cd duplication options to manufacture CDs & DVDs, package and ship them worldwide, and then track the orders. On Demand helps customers sell download-able content over the Internet by offering content optionally on CDs or DVDs. Branding CDs or DVDs with custom artwork on the covers and sleeves is an option.
Once products are sold, people can order again, avoiding inventory, packaging and fulfillment hasstles. Plus there is an automated ordering and tracking process. The entire process helps reduce the up-front cost of producing multiple quantities which eliminates inventory and obsolescence costs of pre-produced inventory. "With traditional CD/DVD replication services significant quantity orders are required at one time and customers need a method to distribute them to the end user. It should be noted, however, that there are situations when this does not happen, said Acutrack, Inc.'s Raj Barman, president and chief executive officer.
"As an example, if a training company were to require that its courses be distributed on CD or DVD and they have no idea how many students are registered for training, then On Demand Production might be an ideal solution for the situation," he continued. People no have to worry about DVD projects because of these new On Demand expert DVD manufacturing services. They typically support DVD-5, 9,10 as well as DualDisc formats and also with anti-piracy compliance issues of IRMA. Other situations where On Demand Production benefits customers include companies who want to tailor their content to meet their customer's specific needs. Some software companies wish to convert more of their sales to the downloadable versions of their product, yet they still want to offer their customers the option to order their software on a CD.
Ideal for people who are selling downloadable content and are not sure how many units to produce; On Demand takes care of inventory, packaging and fulfillment, Acutrack, Inc. enables customers to create, publish and deliver custom content for DVD and CD distribution worldwide. The company provides fast, high-quality On Demand CD and DVD production plus video editing, DVD authoring, graphic design, photo realistic and silkscreen printing, and a variety of packaging, copy protection and fulfillment services.
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